Wonderchef Inaugurates its 1st Exclusive Brand Outlet in Pune.
- Pune outlet is the 6th exclusive brand outlet of Wonderchef in India
- Company to open 25 more retail outlets in India by FY 17-18
Pune, 30th July 2017: India’s prestigious brand for innovative and healthy Cookware & Appliances – Wonderchef, promoted by Ravi Saxena and Celebrity Chef Sanjeev Kapoor, has launched its First Exclusive Brand Outlet (EBO) in Pune. The Outlet is located at Pune’s most premium Mall, Phoenix Marketcity, Viman Nagar. With this addition, now Wonderchef has 6 outlets in the country besides its omni-channel presence across 5000 retail outlets. The store launch was graced by Chef Sanjeev Kapoor, Mr. Ravi Saxena (MD, Wonderchef) and Ms. Mukti (Marketing Head) and other prominent personalities of the city.
Wonderchef, a 200 Crore company, offers a wide range of premium cookware and appliances across the country through its multi-channel sales (E-commerce, Modern Trade, EBO, Teleshopping, General Trade outlets) and Direct to Home network (which engages more than 50,000 women). Wonderchef promises you to enjoy the world class easy-to-use healthy kitchenware, specially crafted by Chef Sanjeev Kapoor.
On the launch occasion, Mr. Ravi Saxena, Managing Director, Wonderchef Home Appliances (P) Ltd said, “Wonderchef has grown into a trusted & the most loved brand of non-stick cookware and healthy appliances in the country. Our clear focus is to strengthen this positioning. Everything we would do over the next three years would be in this direction till such time we are one of the top 3 players in kitchenware industry in India. As of now we have total 6 EBOs and we plan to open 2 more stores in Delhi and 1 in Bangalore by next month. Soon we are going to be present across Metros with partners who are passionate about cooking and want to be a part of the growing Wonderchef family”, he added.
Chef Sanjeev Kapoor launched the Outlet amongst a huge gathering and a Live Cooking Competition was the highlight of the launch. Chef Sanjeev Kapoor judged the recipes and gave away prizes. He said “I am very happy and overwhelmed to see the enthusiasm and zeal in the people of Pune. It gives me immense pleasure to see an evolving cooking culture with such innovative recipes. Wonderchef is committed to empowering women by enabling them to cook better. “
Wonderchef stores in Mumbai are located at Linking Road (Khar), Infiniti Mall (Andheri West), Viviana Mall (Thane), R-City Mall (Ghatkopar), Seawoods Mall (Vashi) and now at Phoenix Marketcity (Pune).
About Wonderchef Home Appliances (P) Ltd
Wonderchef Kitchenware as a company was born out of the ‘love of cooking’. Driven by passion of making Kitchen the Centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. They believed in kitchen being the ‘heart of our home’, as it inspires us every day to create lasting memories with the food we cook for our loved ones. This is why the entire range of Wonderchef Cookware and Appliances is a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle.
These premium cookware and appliances are a pleasure to use, are innovative, have attractive colors and designs, and adhere to uncompromising standards of quality. Wonderchef constantly endeavors to create modern solutions for today’s woman, making it the ‘most loved Kitchenware Company’ in India.
Thank you Abhishek for the invite of the Launch. It was a dream come true to meet the Chef personally.